The company that’s breaking away from traditional fintech design
Overview
Benchmark is a financial platform that helps people grow their business finance at any stage. Benchmark is by your side, whether just taking the first steps, launching into the market or maintaining a business. Benchmark identifies 3 primary audiences within their demographic; individuals, businesses and trustees. They reached out to Shoreditch Design to work on their Web App product, establish some brand guidelines and help build out some product features.
Our design thinking
Benchmark sets itself apart in the Fintech world by choosing a palette that breaks from the traditional patterns. We utilised their light and approachable palette to make user-friendly dashboards displaying the financial data. We also created a clean look through the use of UI cards to separate different categories within the product's features.
Finished product
