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Frequently Asked Questions

FAQ's

How long does it take to design an app?
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How long it takes to design an app will always be subjective — the exact timeline will always depend on your scope, resources, and features you require. But the first step is understanding your goals and who your target audience is. To learn more about how Shoreditch Design can help, contact us today.

Why us instead of individual hire?
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You get a whole team from the get-go. Plug in to the decades of experience and breadth of skills at Shoreditch that you wouldn’t be able to with an individual. Minimal onboarding is required as we have more than likely worked in your industry previously. Plus, of course, the flexibility of a stop-start relationship and flexible working hours. Lastly, save yourself the admin and overheads of an internal hire or freelancer. There are no pensions, PAYE, equipment costs, software costs, bonuses, sick days, holiday pay, or training costs with us. Just a reliable design in unreliable times. Still not sure of the benefits? Let us explain more on a call here.

How should I choose a web design agency?
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When you’re selecting a web design agency, a good portfolio is everything — shortlist your options according to the quality of their past work. Then, if the web designs they’ve produced and their customer testimonials are aligned with your brand vision, get in touch to discuss your needs.

What does a graphic design agency do?
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Graphic design agencies provide professional design services to businesses across a range of digital mediums. This typically involves getting to know a client’s needs, ambitions and identity, then producing visual assets to assist with their marketing, products, or other ventures.

What does a UI agency do?
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UI agencies specialise in designing the user interface for business products, websites, or apps. Basically, this is the visual layout and elements that you see on-screen when you’re using a particular service. The goal is to design an interface that is attractive and consistent with a client’s brand identity, using colour, typography and other visual assets.

What does a product design agency do?
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A product design agency creates new products in collaboration with client businesses. Most will specialise in one specific type of product design, for example consumer electronics, industrial machinery, or in the case of Shoreditch Design, digital products and experiences.

What is animated video production?
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Animated video production is the creative process behind making short or long-form video content from moving images. These projects usually work to tell a story, entertain, or demonstrate how a product or service works when words simply aren’t enough.

What does a branding agency do?
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A branding agency develops brands for companies, organisations and individual clients. They aim to develop a memorable and consistent visual identity that communicates brand values and resonates with a target audience. This typically involves market research, strategy, and the creation of assets like logos, graphics and brand guidelines.

How do you design a healthcare product?
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Digital healthcare products require a nuanced approach. While readability and accessibility are always paramount, understanding user needs within complex medical workflows is crucial. Our secret weapon? A meticulous audit process. We uncover UX weaknesses that might hinder patients or staff, ensuring a smooth and efficient experience. By prioritising clear pathways to key information, we minimise clicks and maximise user satisfaction, a vital factor in promoting positive health outcomes.

What is sports design?
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Sports design is a field that applies design principles to everything related to sports. This can encompass designing uniforms and equipment for athletes, creating logos and branding for teams and leagues, crafting visually appealing graphics for broadcasts and scoreboards, and even shaping the architecture of sports facilities. Essentially, sports design takes the visual elements of the sporting world and uses them to enhance performance, tell stories, and connect with fans.

What is fintech UX?
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Fintech UX, short for financial technology user experience, focuses on crafting smooth and user-friendly experiences for people interacting with financial products and services. This can apply to mobile apps, online platforms, or even physical interfaces at ATMs.

How do you design an AI product?
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At Shoreditch Design, we believe the best AI products are born from the marriage of human creativity and machine intelligence. Our AI product design process is a collaborative journey that requires a strategic partnership. We work closely with you to understand the unique functionalities your AI offers and the user needs it aims to fulfil. We then translate those insights into intuitive interfaces and interactions, ensuring users can leverage the AI's capabilities effortlessly. By prioritising clear pathways and intuitive data flows, we minimise user effort and maximise satisfaction. To learn more about AI-powered product design, get in touch with us today.

What is ecommerce design?
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Ecommerce design is the process of creating the look, feel, and functionality of an online store. It focuses on building a user experience (UX) that makes it easy for customers to find what they're looking for, browse products, and continue their journey through to completing a purchase. Ecommerce design combines elements of graphic design, user interface (UI) design, and information architecture to create a visually appealing and user-friendly online shopping experience.

What is a web development service?
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Web development services empower businesses to create dynamic online presences that drive results. Skilled developers leverage technologies like front-end frameworks (React, Angular) and back-end languages (Python, Java) to craft websites and web applications tailored to your specific needs. From simple brochure sites to feature-rich e-commerce platforms with secure payment processing and inventory management systems, web development services offer a scalable solution for businesses of all sizes.

How much does it cost to develop an app?
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There is no one-size-fits-all answer to this question — app costs can vary wildly! While a simple app can start around £3,000, a complex app can soar to £100,000. It solely depends on the type of app you’re creating, the design elements, the platform you are using, and the app’s complexity. Get in touch and we’ll happily provide a quote for you.

What is SaaS web design?
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SaaS web design is the process of creating a website specifically for a software as a service (SaaS) company. It involves crafting a digital platform that effectively communicates the value proposition of the software, attracts potential customers, and converts visitors into paying subscribers. Unlike traditional websites, SaaS websites focus on highlighting key features, benefits, pricing plans, and customer testimonials to drive sign-ups.

What is a B2B creative agency?
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A B2B creative agency is a specialised marketing firm that focuses on creating compelling marketing materials and campaigns for businesses that sell products or services to other businesses (B2B). At Shoreditch Design, this encompasses services such as branding, digital product design, UI & UX, and more.

What is a Web3 design?
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Web3 design is the process of creating user interfaces and experiences for decentralised applications (dApps) built on blockchain technology, often involving cryptocurrencies, NFTs, and smart contracts. It's about crafting digital products that align with the core principles of Web3: decentralisation, transparency, and user ownership.

Retainer or fixed term?
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If you are building a product, a complex website, or you need ongoing design support, we recommend the retainer model. Allows you to utilise design time whenever and for whatever you want, without being bogged down in creating new briefs and re-estimations. Fixed-term pricing and projects are best only for super-tight briefs and small projects if we know how each other works. Still not sure? Let us decide over a call.

Should I hire a web design agency?
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Yes, if you’re looking to market your business with a beautiful, user-friendly front of shop. Experienced web design agencies are best equipped to nurture your brand vision and build a website that communicates what you do best — helping to build trust, inform, and convert new customers.

What is a graphic design studio?
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This is usually a creative agency working in the niche of professional graphic design services, producing assets for a range of exciting clients. In other words — us! The studio will typically consist of a physical office with a team of designers each working on their own projects, collaborating, meeting with clients, and developing their skills.

What is a UX UI agency?
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A UI UX design agency is a company that offers services in designing both a product’s user interface and user experience. This encompasses how an end-user interacts with the product, website or app at each stage of their journey. These agencies, like Shoreditch Design, typically collaborate with their clients to create visually appealing platforms that are intuitive and enjoyable to use.

What is a digital product agency?
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A digital product agency is a product design agency that specialises in creating digital experiences, such as mobile applications, websites, software platforms and more. This generally involves preliminary research, iterative concept development, and prototyping using UI and UX best practices.

How do you make an animated explainer?
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To make an effective animated explainer, you should design engaging, simple graphics that communicate your concept visually. Take a look at some of our past work for examples of animated product demonstrations and infographics that distil complicated ideas into accessible visual messaging.

What do branding agencies charge?
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The cost of hiring a branding agency will depend on the services required, the length and complexity of the project, and the studio that you choose to work with. While many London branding agencies are inflexible in their approach to pricing, Shoreditch Design offers competitive rates to suit different budgets. Contact us for a quote tailored to your business.

Are explainer videos effective in healthcare?
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Explainer videos are incredibly effective for healthcare providers and services, enhancing a user’s health journey in a visually engaging way. For example, they can be used to explain complex medical procedures or demonstrate exercises required for rehabilitation. Explainer videos not only improve user understanding but also increase engagement, leading to better health outcomes. At Shoreditch Design, we’re proud to boast a killer in-house video production team, experienced in creating videos that align with a client's wider branding approach, from animated to traditional.

What is the role of design in sports?
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Design plays a multi-faceted role in sports. For instance, it can directly impact athletic performance by optimising equipment and uniforms for comfort, mobility, and aerodynamics. But beyond functionality, design is a powerful tool for building brand identity. Team logos, colours, and mascots become instantly recognisable symbols that foster a sense of community and loyalty among fans. Design also elevates the viewing experience by creating clear and engaging visuals for broadcasts and in-stadium graphics.

How do you design a fintech product?
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Designing a fintech product involves a delicate balance. On one hand, you want it to be convenient and user-friendly, encouraging people to manage their finances effectively. On the other hand, security and regulatory compliance are paramount. Here, clear and concise language is key. Financial terms can be confusing, so designers use plain language and helpful visuals to explain features and processes. Additionally, user flows – the steps users take to complete tasks – should be streamlined and intuitive.

What are the biggest challenges in AI product design?
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As AI is a relatively new phenomenon, it can be difficult for users to understand how certain AI features work. Because of this, AI designers must consider how to incorporate clear explanations, visual cues and user feedback mechanisms within their designs. AI also raises ethical concerns, such as data privacy, security, and potential for manipulation. AI product designers need to consider these issues from the beginning and design products that are ethical and responsible. This might involve features that give users control over their data, clear explanations of how data is used, and safeguards against misuse of the AI.

What kind of design is good for an ecommerce website?
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Some key features of a good ecommerce website design include prioritising the mobile experience, using high-quality product images and videos, providing clear and concise information, and ensuring navigation is simple and intuitive. Potential customers must be able to find what they are looking for, no matter what device they’re using, and they should be able to preview products in as much detail as possible to help them come to an informed purchase decision. If you can achieve all of these things on your ecommerce website, website visitors are far more likely to become customers.

Will AI replace web development?
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AI is rapidly transforming the web development landscape by automating repetitive tasks and assisting with code generation. This frees developers to focus on the strategic aspects – crafting user experiences, implementing complex functionalities, and collaborating with clients. While AI won't replace human developers in the foreseeable future, its role is transitioning from a tool to a collaborator. The future of web development likely lies in a powerful synergy between human creativity and problem-solving paired with AI's automation and efficiency.

Is making an app worth it?
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Absolutely — whether you’re creating the latest addictive game or the next best social media platform, the mobile app market has a place for your idea. With over 300 billion downloads this year, apps can be a great way to tap into market demand, generate significant revenue, and connect new audiences.

How do you create a website for SaaS?
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Building a successful SaaS website involves several key steps. Strategically, it’s important to define your target audience and understand their needs, before crafting a compelling value proposition and developing clear messaging that speaks directly to that target audience. When it comes to designing the site, a user-friendly interface with intuitive navigation should be prioritised, along with visually appealing elements, high-quality content, product demos, testimonials, and case studies.

What businesses need a creative agency?
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Any business that wants to enhance its brand image, increase market share, or generate leads can benefit from working with a creative agency. This might include B2B ecommerce companies looking to create compelling product presentations and experiences, or perhaps a technology brand that requires help in simplifying complex messages or creating effective communication to differentiate it from competitors.

What is the concept of Web3?
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Web3 is often referred to as the "decentralised web." It's the next evolution of the internet, aiming to shift power from centralised tech giants to individuals. This is achieved through blockchain technology, which creates a distributed ledger that records transactions across many computers.

What are your rates?
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If you are building a product, a complex website, or you need ongoing design support, we recommend the retainer model. Allows you to utilise design time whenever and for whatever you want, without being bogged down in creating new briefs and re-estimations. Fixed-term pricing and projects are best only for super-tight briefs and small projects if we know how each other works. Still not sure? Let us decide over a call.

Is 3 months enough to build a website?
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Absolutely — in fact, we’ve done it in less time, too. The exact timeline will depend on your scope, resources, and development turnaround, but the first step is to create a quality website design to direct the entire process. To learn more about how Shoreditch Design can help, get in touch with us today.

How do you judge good graphic design?
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What makes ‘good’ design will always be subjective — but before we show any of our plans to a client, we follow a strict in-house vetting process. We assess each design on its outright visual appeal, originality in the market, and lastly, whether it successfully communicates the desired message — be this who the brand is, what the product does, or otherwise.

What is UI known for?
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Good UI is known for being aesthetically pleasing, consistent with a brand’s visual identity, and easy to use. It typically implements a simple, hierarchical layout which helps to guide users attention and facilitate interaction with the various assets displayed on-screen.

What is a digital innovation agency?
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A digital innovation agency is a solution-oriented firm that specialises in creating boundary-pushing digital experiences. The products made by a digital innovation agency are driven by the creative and strategic deployment of cutting-edge technologies. Explore Shoreditch Design’s diverse portfolio of innovative digital products.

How to make animation video for business?
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Creating an animated video for business requires the content to effectively market your product, align with your brand values, and appeal to your target audience. Visual techniques such as 3D modelling, videography, and motion design are commonly utilised. For the best results, you should collaborate with an experienced animated video production company.

How much does it cost to hire someone for branding?
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Hiring an individual to develop your branding can be more expensive and offers less flexibility than partnering with a design agency. The exact price will vary depending on the designer’s expertise, expected rate, and length of contract. When working with a branding agency, however, businesses generally experience faster turnaround times and higher return on investment.

How does design align with a healthcare marketing plan?
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Design is at the heart of any healthcare marketing plan. Competing in an increasingly visual age amongst an increasingly saturated market means that effective digital design is paramount for our healthcare clients’ success. We’re not just called Shoreditch Design because it sounds good — product design is our speciality and our experienced team of expert designers can enhance your healthcare marketing plans with thoughtfully designed digital products.

What are the top sports design trends in 2024?
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The world of sports design is constantly evolving, but some key trends are emerging in 2024. We're seeing a rise in 3D hyper-surrealism, where graphics incorporate fantastical elements alongside realistic details. Animation is playing an increasingly important role, bringing logos and graphics to life with dynamic movement. Meanwhile, packaging design for sports merchandise is getting a refresh, with a focus on innovative and sustainable materials.

What is a fintech designer?
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A fintech designer is the mastermind behind the user experience of a financial product. They combine their design skills with an understanding of financial processes to create user interfaces (UI) that are informative, secure, and enjoyable to use. They conduct user research to understand the needs and anxieties of people managing their money. This research guides the design process, ensuring the final product feels trustworthy and empowers users to make informed financial decisions.

What are the key differences between designing for traditional products and AI products?
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While many design principles are the same, AI design involves an added layer of complexity. Users interact not just with the interface, but also with the underlying AI functionalities. Designers must consider transparency and user understanding of the AI's capabilities. In AI product design, it’s about designing not just for usability, but also for learnability and trust in the AI's decision-making.

How do you design an ecommerce store?
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First, it’s essential to plan and strategise. This means defining your target audience, your brand identity, and the products you'll sell. Research competitor websites and identify best practices. Once this has been completed, you can begin to plan the structure and organisation of the ecommerce store, including product categories, navigation menus, and search functionality. The visual layout of the site can then be developed, including colours, fonts, buttons, and product pages. An element of content creation is required, as product descriptions, category titles, and website copy can impact how your website performs in search engines online.The website's technical functionalities can then be built, like shopping cart, checkout, and payment processing. All functionalities should be tested thoroughly before launch, ensuring smooth user experience across different devices.

How much time does it take to develop a website?
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Simple websites can take 4-6 weeks, while complex e-commerce platforms or custom features may require several months. Factors like content creation, design revisions, and integrations can also influence the timeline. For a more accurate estimate, please feel free to contact us and discuss your project further.

What is the average cost of a SaaS website?
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The cost of a SaaS website can vary significantly based on factors such as website complexity, design requirements, development time, and the level of customisation. It's a good idea to get quotes from multiple web design agencies to compare pricing and services. Please contact us to discuss your project and we’ll be able to provide a transparent estimation of costs.

Why work with a creative agency?
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Working with a creative agency like Shoreditch Design can bring a fresh perspective to your business and offer innovative ideas. Agencies have specialised skills and knowledge and can handle multiple projects simultaneously, saving you time and resources. Ultimately, it can be more cost-effective than building an in-house creative team.

What is UX in Web3?
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UX (user experience) in Web3 is the design of how users interact with decentralised applications. It encompasses everything from the initial onboarding experience to the overall usability of the platform. Given the complexity of blockchain technology and the novel nature of many Web3 products, UX design in this space faces unique challenges. It requires a deep understanding of user needs, combined with a strong grasp of blockchain concepts, to create intuitive and engaging experiences.

What constitutes a day of work?
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We price based on day rates equivalent to 7.5 hours of design time from one designer. In practice, you might actually have two designers working half a day each to make up the one day of work, but whatever the arrangement, we prioritise quick results and quality work. Chat with us to learn more.

What are your working hours?
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We work 9am-5:30pm local time in both our UK and Australia offices but can move times forward and back to cater to international clients. Book an intro call to learn more.

Will I get a dedicated designer?
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Working with Shoreditch means you are allocated a dedicated team rather than an individual. That said, we try to keep the team members the same throughout your engagement, with one lead designer as your prime point of contact. Book an intro call to learn more.

Will Shoreditch work from my office?
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We love to visit your offices for meetings occasionally to embed with the team and understand the product, but we don’t do this full-time. Keeping our design studio separate allows our designers to bounce ideas off each other, give critical feedback and access the wealth of in-house experience much easier, resulting in happier designers and better designs. Book an intro call to learn more.

What weekly meetings will there be?
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We try to keep things lightweight with one or two weekly catchup reviews and planning sessions a week as standard, instead relying on ad-hoc meetings to discuss particular problems or analyse design ideas and prototypes. That being said, many of our clients have quick daily stand-ups, so we always know the latest. Book an intro call to learn more.

Can you embed with my existing design team?
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We often embed with our client's existing teams. This can either work directly beneath, alongside or take the reins - it’s up to you. Many of our partners have used us in the past to give extra design power to their existing team whilst they recruit and hire more help. Book an intro call to learn more.

Do you cover maternity leave or hiring gaps?
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We do, our flexible retainer options allow us to give coverage for your design needs for 2+ months whilst you hire more designers or reconfigure your teams. Book an intro call to learn more.

What do I need in my brief to get a quote for fixed prices?
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As much detail as possible! Chat with us, and we can send you our detailed brief template. Book an intro call here.

Do you have special rates for early stage startups?
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We work with many founders and early-stage startups and know how they work and the struggle. We have tried and tested approaches to keep the budget down for startups. Get in touch to learn more.

Say hello!

Book an intro meeting with us

We can discuss, your project, our services, relevant past work, our rates, and how we can work together, or email us at hello@shoreditchdesignstudio.com