Overview
Fractal serves as the operating system and governance layer for human-machine organisations, addressing a range of challenges at the human-machine interface—from task and team orchestration to auditsUnveiling Fractal, the operating system powering human-machine organisations and the organised control of agents. We began with a brand workshop to align all stakeholders on the brand’s vision, aiming for a sharp and precise identity.
We had a fantastic time exploring a vibrant colour scheme for this project, which provided a great opportunity to experiment with graphic elements we don’t typically use in product design.
Our design thinking
For Fractal’s brand, we aimed to create a visual identity that balanced precision and direction with softness and playfulness. We envisioned a simple, clean, and contemporary aesthetic, using a primarily black and white palette as the foundation, enhanced by vibrant gradients for the node designs. Our focus was on the nodes and their dynamic states. The Suisse typeface was chosen to reinforce the crisp, modern look, perfectly complementing the colours throughout the product.
Finished product
We fast-tracked this early stage over a few short weeks, delivering brand guidelines and a design system with all the components needed for full product rollout.
