Overview
Fractal is the operating system and governance layer for human-machine organisations. It solves an array of problems at the human-machine interface—from task and team orchestration to audits and organised control of agents. We kicked off with a brand workshop, to make sure all stakeholders were on the same page regarding how they envisioned the brand, in this case, sharp and precise
Our design thinking
For Fractal’s brand we wanted to create visual identity that was both, full precision and direction while retaining softness and playfulness. We envisioned a simple palette with a clean and contemporary aesthetic, primarily using white and black as the foundation, complemented by a vibrant array of colourful gradients used for the node design. We wanted to focus all our attention on the nodes and their changing states. For the typeface, Suisse was suitable to give again this crisp and modern appearance that perfectly complements the use of colours all around the product.
Finished product
We accelerated this early stage in a few short weeks, providing them with brand guidelines and a design system with all the components necessary to roll out to the rest of the product. Overall, Fractal was quite happy with the outcome.
