Revolutionising Road to Amherst: AI-driven branding and web redesign
Overview
"Embrace AI in the right way" is the guiding principle of Road to Amherst, independent strategy consultants specialising in Artificial Intelligence. We built their brand from the ground up, crafting a new identity and digital presence that aligns with their values and vision. By leveraging AI to create bespoke image assets, we delivered a design that speaks to their mission of helping businesses unlock AI's true potential in an innovative, impactful way.
Our design thinking
When Road to Amherst approached us, they needed a design that captured the core values and vision driving their work. We embraced a clean, minimal aesthetic, using white space and subtly rounded corners to create a sense of clarity, modernity, and professionalism.
To bring the brand’s vision to life, we used AI-generated imagery that embodies themes of opportunity, risk analysis, and innovation. This dynamic imagery added depth and colour, complementing the overall clean aesthetic. The colour palette, rooted in White and Cool Grey with subtle Vermillion highlights, was chosen to maintain professionalism while still feeling fresh and innovative.
The logo and typography work together to create a cohesive identity that feels both established and youthful, ensuring that Road to Amherst’s mission, “Embrace AI in the right way”, is communicated clearly across every touchpoint. This approach sets Road to Amherst apart from larger consultancies, conveying their expertise in AI strategy while maintaining a modern, approachable, and forward-thinking presence.
Finished product
The redesigned Road to Amherst website and brand blends innovation and elegance seamlessly. With its refined brand identity and impactful AI-driven imagery, the site communicates the company’s expertise and vision clearly. The modern aesthetic effectively highlights their mission to help businesses unlock AI’s true potential.
