Overview
Ophelos is transforming debt collection with tech that actually listens to people. Their approach? Understand the customer, build trust, and reclaim debt—simple.
They don't just help companies recover debts—they give people a real chance to take control of their financial health. And it's working. They've helped large U.K.-based companies, such as Octopus, reclaim outstanding debts effectively.
With a clear vision but no brand to match, Ophelos turned to us for a visual identity that truly communicated their passion and mission.
"Creating a brand that led with a sensory concept was such a great experience, we really took the time on the foundations of the concept to make sure it aligned with Ophelos' vision."
Our design thinking
We worked closely with the Ophelos team to refresh their brand and redesign their website, ensuring it aligned with their values and recent growth.
We transformed their visual identity to connect with both customers and businesses, keeping their values intact. Our design approach centred around their commitment to innovation, integrity, and financial empowerment.
The customer palette draws on the moment sunlight breaks through the clouds, warming the world in golden light—evoking hope and the motivation to start fresh.
We introduced cool blues and dawn-inspired tones for business audiences to symbolise stability and trust, reinforcing Ophelos' tech-driven approach to debt resolution. This choice of colours instils confidence in the tech behind Ophelos' approach to the debt resolution process, making businesses feel more at ease.
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Finished product
By focusing on human-centric, accessible design, we achieved a cohesive digital experience that reflected Ophelos' core values and mission and resonated emotionally with its users. The revamped website didn't just look good—it made the user journey seamless, boosting engagement and reinforcing Ophelos' authority in the industry.
Our work on a unified digital presence strengthened Ophelos' connection with business and consumer audiences, reinforcing their brand identity and driving greater trust and engagement.
