Overview
Shoreditch Design has worked with the renowned IMD on a full range of digital design products for their content, academic and marketing teams.The International Institute for Management Development, or IMD for short, is an independent academic institution based in Switzerland and Singapore. They help produce leaders who transform organisations and contribute to society. IMD is Number 1 worldwide for executive education with Europe's best MBA by Forbes, Bloomberg and The Economist. IMD's reputation has been peerless over the last ten years as an institution within the financial education sector. Shoreditch design worked with the internal Marketing and Content teams to elevate and increase IMD's reputational reach beyond the industry so they could attract new partners and students.
“We had a great time exploring our animated infographic abilities with IMD. Delving into data their professor’s dig up and beautifying them for their marketing efforts.”
Our design thinking
Initially, we were engaged to work with IMD's flagship "I x IMD Magazine", producing a mix of moving graphics for business articles. The complexity of the work has gradually increased, moving onto quizzes, competitions and interactive infographics, which can be utilised on social media through Gifs and Lotties. This work has continued monthly since our engagement alongside our development partners to sync with IMD's internal technical requirements.We have approached each brief set by IMD with a different strategy as we aim to deliver fresh and exciting work every time to keep their audience engaged. We broke free of IMD's traditional business / academic branding, allowing us to create a content-driven aesthetic more directly connected to the brief. They gave us the freedom to experiment with colour and typography.
Finished product
The academic section of the business simultaneously engaged us to create a new look and animation content, including their Business Readiness Index, ranking global corporations on technological readiness for 2022. This was shared globally with similar academic institutions and the technology C-suites of the world's largest corporations. Recently we have been drafted in by their external Marketing Team to create and develop new marketing email templates for newsletters and events, freshening up their aesthetic and layout hierarchy.Our relationship with IMD has grown over the years, and we now work on an ongoing retainer, enabling us to branch further into other IMD business functions. We work with their academic and marketing departments to enhance the way the business presents its thought leadership and reaches new customers and audiences. Our work with IMD showcases the breadth of projects Shoreditch can work on within a company.
