Overview
Everyone can agree that weddings are a blast to attend - not to plan. Hiring a professional wedding planner can be costly. But planning a wedding yourself can be highly stressful. Bridebook is here to help couples take charge of their wedding. The App is a "one-stop shop" where you can plan your ideal wedding from A to Z. They help their user base find a venue, photographer, flowers, a band, and anything else they might want for the big day. With personalised checklists, endless suggestions and tips, Bridebook helps support couples with every step of their planning process.
We've worked with Bridebook's founders from day one. We designed their first release app, branding and marketing campaign. Since this initial work three years back - we've supported their internal design team as the service and team grow.
Bridebook reached out for a UX + UI refresh to stay at the top of their industry. With a digital product, it's essential to frequently revisit and improve user flows so that the App continues to grow and improve.
Our design thinking
Our first stage was taking a step back from the visuals and conversing to fully understand the company's new goals. We created an interactive goals map on Figma. We scheduled a series of in-person interactive workshops where the Bridebook team identified and prioritised their business goals. This step unites the business's ideas with our professional advice - it creates a clear route forward before we fully commit to the UX process. The collaborative approach is a sure way to identify the best user experience results.
Next, we mapped out the flows in low-fidelity wireframes. Once all the structures and flows were in place, we moved to the design refresh. The Bridebook team wanted their users to be "wowed", so we updated their typography styles, UI library and colour pallet to keep their look current. We ensured the imagery and prompts reflected that the Bridebook brand includes all genders and all religions.
Finished product
The app update has just been released, with its new fun, vibrant and easy flow - keeping the Bridebook app at the top of the industry. Download it today on the App store!
