Overview
Aquaphoenix is a leader in test kits, reagent manufacturing, chemical feed & control equipment, and distributor of testing products and supplies. We were tasked with creating a cohesive website with the company undergoing a merger with two similar firms. This website will serve as the unified digital presence for all three brands, emphasising the combined expertise and expanded product offerings. Shoreditch’s approach focused on creating a seamless and user-friendly interface, ensuring that the website communicates the enhanced capabilities and strengths of the merged companies.
Our design thinking
Our approach was to convey AquaPhoenix’s commitment to quality and reliability in a straightforward and engaging manner. For this project our main goals were to focus on simplicity, clarity by creating a clean and professional aesthetic, utilising a neutral colour palette with strategic accent colours highlighting key elements. The layout incorporates ample whitespace, a clear typographic hierarchy, and intuitive navigation to ensure ease of use.We adopted a user-centric approach to both UX and UI. For the user experience (UX), the emphasis is on intuitive navigation, ensuring that users can easily find products and information with minimal clicks. A streamlined user journey is crafted, from landing on the homepage to making a purchase or contacting customer support.
Finished product
The finished website stands as a testament to AquaPhoenix’s innovative nature and high quality standards. The site features a streamlined, minimalist design that effectively combines elements from the three previously independent companies, presenting a unified and robust brand identity. Users are greeted with a clean, professional interface that offers intuitive navigation and quick access to comprehensive product information.
