Overview
Unlikely AI is pioneering a new frontier in artificial intelligence, developing advanced reasoning-based systems that push beyond traditional machine learning. Their mission is to create AI that thinks more like humans-capable of deeper understanding, logic, and adaptability.
Unlikely AI needed a brand strategy & visual identity that would reflect both their groundbreaking approach and their bold vision for the future. The challenge was to craft a brand that balanced technical sophistication with a daring and disruptive spirit that sets them apart in the AI landscape.
Our design thinking
After our branding workshop, we had a clear vision for the final product. We wanted to break away from the conventional AI aesthetic, introducing colours, typography, and graphic elements that felt fresh and unexpected. The vibrant pink reflects the bold energy that defines them as an organisation, balanced by a calming presence to inspire trust. A serif typeface added familiarity and a human touch, striking the perfect balance. Our goal was to create something really distinctive and standing apart from competitors while feeling both innovative and approachable.
Finished product
A visual identity that not only reflects their brand strategy but also resonates with their audience in a meaningful way. UnlikelyAI’s brand now comes to life through a bold and unexpected visual identity that sets them apart from all the competitors.
