Overview
At Shoreditch Design, we get to work with exciting new technologies, introducing Torch, Second Spectrum’s new sports product. Using cutting-edge ai technology, Torch is a new way to engage with a game, allowing viewers to interact with other fans and rate players.
“We couldn’t have enjoyed this branding project more, cool name, exciting industry (Sports tech) and lots of scope for playing with the crossover between the two”
Our design thinking
Here at Shoreditch Design, we like to work collaboratively to reach the best possible solution for a client. Logo design is seemingly “simple”, but the possibilities are endless. We often engage the entire Shoreditch team to brainstorm for projects like this. As seen in the progress work, we explored all the options for a dynamic, modern logo that embodies Torch.
Finished product
Our logo offers a dynamic solution, referencing classic basketball imagery as a nod to its basketball roots in contemporary colour to suit all contexts.
