Overview
Based in Copenhagen, Scratcher is a leading digital marketing company that specialises in gamification. With a team of a little over 20 people, Scratcher has built an award-winning platform that is now being used in over 12 different countries across the globe.
Scratcher was a fast-paced project, a project that is a great example of client and designer collaboration. We worked closely together to design a new brand and product that would further strengthen their grip as a market leader but also captures the personality and growth that makes Scratcher.
Our design thinking
Since the company was founded in 2017, Scratcher has already established itself as a leader in marketing gamification. However, with all that success, comes a responsibility to stay ahead of customer needs and expectations. The company must constantly learn, develop, and improve on their flagship product; otherwise the risk of falling behind. This is where we came in.
Finished product
Even though we worked with Scratcher for only 4 months, we managed to achieve a lot in that time. First diving into market and competitor research, as well as current and future design trends, we designed a brand, not only suitable for their target audience, but also one that reflects Scratcher as a company. After the brand guidelines were developed and set up, we started with Product Design. Working alongside their developers and CEO, we carried out some extensive UX research while designing a versatile UI component library.
