Overview
Product Marketing Alliance is the #1 professional network for the best in product marketing. Their platform provides career guidance, courses and connections, making it THE place to go for networking and advice. The company’s website revamp aimed to give a more straightforward user journey for product marketers. The client came to the agency for a UX and UI revamp on all aspects of the website, including the navigation, search function, and creation of distinctive branding for different company parts.
“10/10 simply the best design / UX agency I've ever worked with - special mention to Shaina Patel = superstar.”
Our design thinking
With designing over 50+ pages of their website, a brand new navigation, a search bar and a dashboard, we had to ensure that our UX audit and UI rebrand were appropriate for all business areas. We always started each brief with a UX audit of competitors with similar functionality. Then, we looked at what they currently had and gave an in-depth audit of things that were working, needed improvement, and what we could add. This led us to create the wireframes. We worked closely with their design team to ensure the user experience best fit their audience. Using the new UI branding we designed, we fleshed this out onto each wireframe, with the odd parts of the website having its own identity.
Finished product
PMA now have a fully rebranded UI / UX website. This gives product marketers a more intuitive interface to find resources, job listings, events, and many more features within the site. If you are a product marketer looking to take the next step in your career, check out PMA.
