Design overall for the U.S.-based MoneySavingPro, who guarantee you save more on bills
Overview
MoneySavingPro is a U.S. comparison site that provides customers with a side-by-side look at different providers' pricing and ultimately saves on cell phone, TV and internet plans. MoneySavingPro analyses the top competitors along with smaller providers such as T-Mobile, At&t, Verizon and MintMobile so that their users get the best deals on the market and, ultimately, save money. They were looking for a brand refresh and complete site redesign to boost their presence in the industry and bring more traffic to the site.
Our design thinking
We took on a fresh and playful approach to the brand and introduced this into the site through pops of colour, graphic elements and 3D illustrations. We completely updated their branding elements, including fonts, colours and identifying features. We illustrated bespoke 3D characters for the site and marketing campaigns.
Finished product
Overall, Shoreditch Design gave MoneySavingPro a unique and identifiable brand personality, which has helped them remain competitive in the market. The complete website redesign + marketing assets succeeded in communicating their core values while making the site fun to navigate.
