Overview
Humant is a new player in the stock video market with the twist of prioritising social media influencers' stock content rather than traditional photographers or videographers. We worked alongside their founders to discover an original visual language and marketing site.
"Fantastic team led by Andrew and Tom and also the designers like Danielle. My company loved working closely with Danielle from the get-go; very clear roadmaps and delivery of ideas were swift and vast, and the results were impressive. We would work with SD again and recommend them to our friends. Thank you for an outstanding job, team!"
Our design thinking
We wanted to emulate the Gen-Z aesthetic of the platform's content providers. We worked with their dynamic logo and brand to create a fun - edgy website. Using bubblegum brightness and irreverent copy, typography and iconography, we wanted a distinct and dynamic feel for Humant.
Finished product
Over a few short days and a tight budget, we delivered multiple working concepts before refining new favourites and, ultimately, a fully considered homepage design that works for the next generation of marketers and influencers.
