Overview
Hoops is a Chicago-based tech startup transforming grassroots basketball. We collaborated with the founding team to create a strong brand identity and product. The iOS and Android app allow coaches to perfect their game by strategising, planning tactics, analysing game results and viewing tables and leagues. We helped the founders to design and prioritise their ideas for features
Finished product
In a short period, we gave this fledgling startup a brand identity and product prototype that propelled Hoops to the same level as more established companies. Investing in design at the beginning stages of a startup is pivotal for a strong launch + obtaining funding.
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