AI advertising campaign for sports startup celebrating Wimbledon season
Overview
We were tasked to create an AI image generated campaign for a new sports clothing startup that wanted to tie in it’s campaign with the kickoff of Wimbledon. The objective was to blend the excitement and elegance of tennis with the brand’s fashion-forward identity. To achieve this, we delivered a series of AI-generated images featuring tennis courts in stunning and unexpected locations—ranging from courts perched atop urban skyscrapers to those set against the backdrop of tranquil beaches.
Our design thinking
Each image was meticulously designed to reflect both the brand’s aesthetic and the timeless appeal of tennis, resulting in a campaign that captures the essence of Wimbledon while highlighting the startup’s bold and adventurous spirit. We used a mix of AI tools, including Firefly, Midjourney and Runway to create these beautiful and at time eerie playing courts.
Finished product
The final imagery not only captures the dynamic energy and global appeal of tennis but also enhances the brand's identity, resulting in a campaign that is both visually compelling and seamlessly aligned with the startup's vision. This AI image generated campaign celebrates the spirit of Wimbledon while positioning the brand at the intersection of sport and high fashion, creating a campaign that is as striking as it is sophisticated.
