Animated marketing campaign for BrewDog's newest session IPA
Overview
The Eagle has landed 🦅🍻
Introducing our latest video campaign for BrewDog. WingMan Session IPA is BrewDog's latest release, and they wanted it to launch with that classic BrewDog flare. The campaign has been an unforgettable opportunity to get together and collaborate with some pretty talented people.
Our design thinking
BrewDog wanted this beer to have style, so they worked with Earthling Studio to develop a character and brand identity for Wingman. After the initial designs were signed off, the character and brand elements were handed to our team, who developed a storyboard and concept for the release campaign. With a tight turnaround approaching, we worked with Illustrator Tom Warne to sketch the scenes and then returned them to our Motion Design team to add the final touches.
Since the initial launch we've continued to make social media content to promote Wingman.
Finished product
The project was an epic challenge; with tight deadlines, our team worked smart to craft a compelling narrative sequence without relying on complex animation techniques. The end result is pretty kick-ass, and we're thrilled that BrewDog can depend on us to get the job done.
Motion Design: Ryan Knight
Brand Identity: Earthling Studio
Illustration: Tom Warne
Project Management: Flo Slater
