Overview
Anywhere is a new platform with the aim of making moving house epically easy. They wanted to be the leading marketplace for buying and selling property in the UK (at least for starters).Targeting homeowners who want to sell or buy their house with speed and certainty rather than stress and worry, they were looking for a mass-market brand to appeal to a wide range of potential users. They came to us to help them build their new brand and first website from scratch.
Finished product
As we began developing ideas for the website the brand evolved further alongside it. We introduced “swooshes”, “swirls” and “squiggles” as a metaphor for the speed and ease of moving house to house by using Anywhere. These brand elements helped breathe life and movement into the landing pages and other collateral which allowed us to experiment with photography and motion in unique ways with a lot of potential for future growth.
Our rebrand for Anywhere can be seen across their website and social media platforms, as they redefine the house hunt market.
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